SOFTPAKS HANDMADE IN THE USA
Our soft coolers are built right here in the USA in the smokey mountains of Tennessee. Made with Love and Made to last.
From the people
From the people
This was a gift for my wife. Happy wife , happy life!!
This was a gift for my wife. Happy wife , happy life!!
I just love the color and size of the cup. With ice added the drinks stay Cold over 24 hours.
Excellent build quality. Kept contents cold in a California summer day. Supporting US made is a plus too.
DON'T TAKE OUR WORD FOR IT!
"Voted Best Insulated Cooler, made for the outdoors."
"Best-in-class, 24 Can XD Best Soft-Sided Cooler"
"Maintains an airtight seal and frigid temps even if it’s sweltering outside."
Blog posts
Bison Coolers: A Family-Run Brand Built on American Pride
Nestled in the heart of Fort Worth, Texas, Bison Coolers is more than just an outdoor gear company; it’s a family-run business dedicated to delivering high-quality products with an emphasis on American craftsmanship. USA Made Hard Coolers, and USA Made Soft Coolers
How to Properly Prep a Rotomolded Cooler
Are you ready to make the most of your Bison Cooler? Whether you’re heading out for a camping trip, a beach day, or a backyard barbecue, prepping your rotomolded cooler...
How to Give Your Cooler a Spa Day
So, you've got this trusty rotomolded cooler that's been your loyal companion on countless outdoor escapades. It's been through thick and thin, and it's time to show it some love.
